Introducing Colin Beames

BA, BEng, MBA, Managing Director of Advanced Workforce Strategies

Hi, I’m Colin Beames, founder and Managing Director of Advanced Workforce Strategies. 

My background is originally that of a civil engineer (i.e., my first career) having held senior management roles in the concrete, quarrying and mining industries.

Now in my second career as a business-focused psychologist, I am an author, consultant and coach, being recognised as global thought leader in human capital and strategic workforce planning (SWP), with a deep and expansive knowledge of these subjects.

Ps. I went back to university in my early 40’s to complete a BA with my 4th year honour’s thesis on the subject of mid-life career change, so I have some personal experience with transitions!

In the area of SWP, I have developed, adapted, integrated and applied various human capital models and tools, (including the AWS Skills-Based Workforce Segmentation Model and mapping tool which is the “jewel in the crown”).

I have presented SWP workshops internationally (including the UK, South Africa, South-East Asia, New Zealand), as well as throughout Australia. Also I’ve consulted to organisations both in the public and private sectors in Australia and internationally, and have written and published three books, the latest entitled “How to Manage Your Workforce in the Digital Age”.

Years of Experience
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Happy Clients
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Some of Our Clients

International Clients:

Australian Clients:


What clients are saying

Clients praise our expertise, innovation, and impactful solutions.
"I worked closely with Colin Beames when he was recently engaged by Celcom in Kuala Lumpur to advise the organisation on issues of Strategic Workforce Planning, workforce segmentation and reconfiguration. After having searched the market to determine what other consultants offer, I found Advanced Workforce Strategies’ models and thought leadership to be truly “cutting edge”. Using the AWS Skills-Based Workforce Segmentation Model, we were able to gain some very valuable workforce insights, including developing strategies and interventions towards addressing some labour management issues. This resulted in some significant labour cost savings for the organisation, as well as paving the way for out-of-the-box workforce solutions."
Iqbal Hassan
Head HR Strategy & Analytics, Celcom Axiata Berhad, Malaysia
"In a recent workshop offered in Johannesburg, South Africa, Colin Beames shared a wealth of knowledge regarding Strategic Workforce Planning to a local audience of senior professionals from various industries. Colin was able to impart his knowledge and experience in a palatable manner and in doing so affected the participants ranging from creating an appetite for SWP, to deepening the levels of understanding of more seasoned professionals."
Lourens van Schalkwyk
Head: SIOPSA Academy, Johannesburg, South Africa

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